The insurance industry is fiercely competitive. Customers have endless options, and with well-known brands like Allstate, it’s easy to blend into the crowd. But while the brand name gets people in the door, it’s you, your personality, your relationships, and your visibility, that keeps them engaged and leads to referrals.
As an Allstate agency owner, I’ve learned that success isn’t just about offering great policies; it’s about making sure people remember me. When clients or networking partners think of insurance, I want them to think, Christina Shaw, that’s my insurance person!
Here are three ways I’ve built my visibility and set myself apart in this competitive industry.
1. Share Some of Your Personal Life (Within Your Comfort Zone)
People buy from people they trust. Yes, they recognize the Allstate brand, but when they choose to work with me, they want to know me, not just the company I represent.
That’s why I let people in, at least a little! I share snippets of my life on social media, at networking events, and in conversations. Whether it’s my love for a particular hobby, my family, or even my go-to coffee order, these personal touches help people connect with me on a human level.
For example, when I post about my weekend activities or funny real-life moments, I get way more engagement than when I just talk about insurance. That engagement builds relationships, and relationships turn into business.
Tip: Find what you’re comfortable sharing, whether it’s your pet, your favorite sports team, or a passion project and use that to create a connection beyond insurance.
2. Have Something Distinctive
What makes you memorable? It could be your hair (in my case, absolutely!), a signature piece of clothing, a unique phrase you always say, or even a catchphrase people associate with you. The goal is to create a personal brand that sticks.
For me, my hair is my signature. When I walk into a networking event, people recognize me instantly. Maybe for you, it’s a colorful scarf you always wear, a pin on your blazer, or a phrase you say all the time, something that makes you instantly recognizable.
This doesn’t mean you have to create a persona that isn’t authentic to you. It just means leaning into something that makes you stand out. Because in a crowded market, I want people to remember me the second they hear the word "insurance."
Tip: Choose something unique to you and embrace it. Over time, people will associate it with your name, making you more memorable.
3. Be Consistent and Don’t Disappear!
You can’t be visible one week and then vanish for the next three. People have short memories, and if you’re not consistently showing up, they’ll forget about you when they actually need insurance.
That means staying active on social media, attending networking events regularly, and keeping in touch with your clients and referral partners. I make it a point to:
Post on social media multiple times per day.
Show up at, as well as organize and run, industry and community events.
Follow up with past clients.
I’ve seen so many people start strong and then disappear when they get busy. But the ones who win in the long run are the ones who keep showing up.
Tip: Create a system to stay visible. Whether it’s scheduling social media posts in advance, setting reminders for follow-ups, or planning monthly networking events, consistency is key.
In Conclusion
At the end of the day, people buy from people. The more they know, like, and remember you, the more likely they are to do business with you and send referrals your way.
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